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positive : convenient negative : some mediums, like internet, are addictive. without the media we would not know anything about the swine flu epedemic or entertainment. The media consists of the radio, TV, newspaper, internet, etc... The media provides info. on world occurring events. Sometimes from sports all the way to a new song from a new artist
the real fact is this that media is one of the most corrupted departments wherever in the world. i think the best thing for the youth is to learn from past. electronic media is responsible of so many sins.
Advantage
One of the first positive effects, is that mass media keeps people informed of any recent events within a short amount of time. When, for example, a politician is assassinated, you will hear this immediately, so that you will know what is going on. Media keeps you informed. It also helps in other things like entertainment, gaining knowledge etc.
Above the line media is traditional mass media formats, such as tv, radio, bilboards and newspapers. Above the line media is much more expensive than below the line media due to its vast size. Therefore, if it the target market is large and difficult to define use above the line media and if the target market is limited and specific use below the line media. Below the line media is essentially nontraditional media, such as blimps, gifts with purchases, leaflets or banners on shopping carts.