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Either doesn't really matter.
They can come in any order.
It doesn't matter.
Well, honey, in the world of measurements, length usually comes before width. It's like asking if the chicken or the egg came first - you gotta have a starting point! So, when you're sizing something up, remember to measure that length first before you worry about the width.
The most common way to measuring for a correct bra size, is first measure the length across the rib cage directly below the bust. When measure directly across the center of the bust. the difference between the two indicates the cup size.