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Ephemera can be described as a transitory written and printed matter that was not intended to be retained for long (not intended to last). The word is said to have derived from the Greeks, which translates to/meaning things lasting no more than a day. Examples of some collectible ephemera are advertising trade cards, airsickness bags, bookmarks, catalogues, greeting cards, letters, pamphlets, postcards, posters, prospectuses, stock certificates, tickets and zines.

See the site at the link below for Vintage Ephemera Image Samples, collection of American Vintage Ephemera images in the 50's,60's

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Q: What does the ephemera mean?
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