What is 3b?

Answer 1

Quite simply, 3B is a corporate mandate which sets the tone for developing projects and programs. It is a way of triangulating programs to ensure the maximum outreach and successes are achieved.

The mandate states:

Three Benefits are to be identified and reachable when presenting justification for any program or project, prior to committing resources.

An example is: 1) Advocacy/public awareness, 2) Realized benefit to those in need, 3) Educating individuals or companies on the needs and methods of reaching out