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Quite simply, 3B is a corporate mandate which sets the tone for developing projects and programs. It is a way of triangulating programs to ensure the maximum outreach and successes are achieved.

The mandate states:

Three Benefits are to be identified and reachable when presenting justification for any program or project, prior to committing resources.

An example is: 1) Advocacy/public awareness, 2) Realized benefit to those in need, 3) Educating individuals or companies on the needs and methods of reaching out

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13y ago
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Q: What is 3b?
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