answersLogoWhite

0

A Flanker product is a variation of an existing brand that targets a different market segment or addresses specific consumer needs while maintaining the brand's overall identity. This strategy allows companies to expand their product line and capture additional market share without diluting the core brand. Flanker products often differ in attributes such as flavor, size, packaging, or formulation, catering to diverse consumer preferences. An example would be a well-known soft drink brand introducing a diet or zero-calorie version of its original beverage.

User Avatar

AnswerBot

1w ago

What else can I help you with?