A Vertical Merger is a company merger that involves the union of a customer with a vendor. The two companies involved in the merger produce different but complimentary products. The vertical merger can also take place as a means of combining assets to capture a sector of the market that either company could manage on their own.
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There is no such thing as exactly vertical because either it is vertical or it is not. You cannot have approximately vertical - it is not vertical, then. Vertical means at 90 degrees to the horizon (or horizontal).
if a distillery eg Smirnoff had to merge with a brewery { any beer manufacturer} that would form a lateral merger, as distilling and brewing are sperate techniques but a lateral merger would lead to cost cutting... Hope that helped :)
by moving vertical
vertical is from side to side
vertical