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Diagonal diversification refers to a growth strategy where a company expands its operations into new markets or industries that are somewhat related to its existing business, but not directly connected. This approach often involves offering new products or services that leverage the company’s existing capabilities, resources, or technologies while targeting different customer segments. By pursuing diagonal diversification, companies aim to reduce risk, enhance competitiveness, and create new revenue streams without straying too far from their core competencies.

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∙ 1y ago

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Kitty-corner is another term for diagonal. A right triangle's hypotenuse is on a diagonal. On a keypad, the five is on a diagonal from the nine.


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