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Influence volume refers to the range or extent of impact that a particular entity, such as a social media influencer, can have on their audience or market. It encompasses the number of people reached, the depth of engagement, and the overall effectiveness in shaping opinions or behaviors. Essentially, it measures how far and how deeply an influencer's messages resonate with their audience. Understanding influence volume is crucial for marketers looking to leverage influencer partnerships effectively.

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4mo ago

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