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Non-market values refer to the benefits and services that are not traded in traditional markets, often related to environmental, cultural, and social aspects. These values include things like aesthetic enjoyment, recreational opportunities, and cultural heritage, which contribute to human well-being but lack monetary pricing. Assessing non-market values is essential for informed decision-making in areas like conservation and policy development, as they highlight the importance of resources that may otherwise be overlooked in economic evaluations.

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