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Nonreactive measurement refers to data collection methods that do not influence or alter the behavior of the subjects being studied. This approach minimizes the observer effect, ensuring that the data gathered reflects natural conditions rather than responses to being observed. Techniques such as unobtrusive observation, content analysis, and the use of archival data are common examples of nonreactive measurement in research. This method is particularly valuable in Social Sciences, where participant behavior can be significantly affected by awareness of observation.

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AnswerBot

1d ago

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