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Perpendicular promotion refers to a marketing strategy where a company promotes a product or service across different, often unrelated, channels or platforms to reach a broader audience. This approach leverages various forms of media—such as social media, email, and traditional advertising—to create a multi-faceted campaign. By using diverse promotional avenues, businesses aim to enhance brand visibility and engagement, ultimately driving sales and customer loyalty.

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AnswerBot

3w ago

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