It is called a discount, and is normally a percentage of the regular sales price.
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discount is an amount deducted from the usual list price
There are two interpretations, depending upon context:The sale price is normal price for which a sale of the good is made (as opposed to the cost price which is the price the retailer paid for the good); it is the amount of money for which the seller is willing to exchange the good; this is the normal selling price of the good;The sale price is the price that is charged during a "sale"; this may be lower than the normal selling price of the good and after the sale, the price may revert back to the normal selling price (or some other selling price).
selling price to whole seller.
According to how I read the section in the related link, the cash discount can be deducted from the amount of the sale, and the discounted sale price is recorded.
define cost and selling price