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The 24-48-72 rule is a guideline often used in crisis management and communication. It suggests that organizations should respond to crises within 24 hours, provide updates within 48 hours, and offer a comprehensive resolution or follow-up within 72 hours. This approach helps maintain transparency, manage public perception, and restore trust effectively during challenging situations.

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3w ago

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Q: What is the rule 24 48 72?
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