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  • Both research methodologies are constructed as distinct research processes.
  • Both methods of research seek to uncover the richest possible data from a setting or situation.
  • Both research processes start from the interests of the researchers (they determine what to study as a topic and field of analysis). They start with a question based on the researchers interest in a particular field.
  • Both methods remain unbiased and valid, representing an accurate representative of the situation. If the data were biased, then both methods would lack a control.
  • Both methods seek to remain objective and neutral, keeping control.
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Q: What is the similar in qualitative and quantitative?
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