Vertical consolidation is the process by which a company absorbs a distribution center or supplier into its own value stream. This can occur when a company purchases a new supplier or when a company begins to offer the same services as a third-party supplier themselves. This process is also referred to as vertical integration. An example of vertical consolidation is when an oil company purchases gas stations to sell their oil products or when the same oil company conducts exploration for new oil sources.
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There is no such thing as exactly vertical because either it is vertical or it is not. You cannot have approximately vertical - it is not vertical, then. Vertical means at 90 degrees to the horizon (or horizontal).
by moving vertical
You can refer this paper on Data Consolidation www.carlsonwagonlit.com/.../sites/cwt/en/global/ our_insight/white_papers/white_papers/data_consolidation.pdf
vertical is from side to side
vertical