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Q: What measure of profitability is probably of greatest interest to the investing public?
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Why is it unnecessary to technically adjust return on assets for net interest expense and return on equity for preferred dividends?

It depends. With ratio analysis it is important to consistently apply the ratio over time and/or across companies. The unadjusted ROA ratio is computed as net income divided by assets, while the adjusted ROA ratio is NOPAT divided by assets. (NOPAT = net income plus net interest expense after tax). Many people would say the NOPAT based ROA is a better measurement of the profitability of the assets, since the cost of debt is excluded. In other words, the way the assets are financed does not affect the profitability of the assets. Most likely, when analyzing a firm's profitability over time, both ratios will show the same trend. In this sense it probably doesn't matter much which ratio is used. A similar reasoning can be applied to return on equity (ROE). Preferred shares legally qualify as equity, but economically often behave like debt. An adjusted ROE (with subtracting preferred dividends from income and dividing by the number of common shares outstanding) will more closely reflect the 'true' profitability of common equity. If used in practice, both regular ROE and adjusted ROE will probably give similar insights into the firms profitability. (From a statistical point of view the two measures of ROE are highly correlated.)