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Q: What was Apples modes of entry?
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What was Apples mode of entry for their strategic analysis?

Just Exporting


Why did Starbucks approach markets using so many different entry modes?

Because its vision was for a coffee shop on every corner in every city. Barriers to entry and competitive rivalry meant it needed to consider all modes of entry. This facilitates both speed of entry and relative levels of risk together with compliance with host country laws.


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