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The first hundred-dollar sneakers are widely considered to be the Nike Air Jordan 1, released in 1985. Priced at $65 at launch, the Air Jordans quickly became a cultural phenomenon, leading to increased prices for premium athletic shoes. By the late 1980s and early 1990s, sneakers like the Nike Air Max and other models began to push the price point to $100 and beyond, solidifying the trend of high-priced athletic footwear. The success of these models helped establish the sneaker culture that thrives today.

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1w ago

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