The 3 measures of central tendency are: Mean, Median and Mode. The Mean is the simple average, so you would use it when you want your estimate of the value to differ from "correct" as little as possible over the long run. The Median divides the ranked sample scores right in the middle, so use it when you want your estimate to be above the "correct" value no more often and no less often than half the time. The Mode is the most frequently occurring value in the sample, so you use it when you want your estimate to be "correct" as often as possible, without regard for how, or to what degree your wrong choices are wrong. Life is easier when they all match up, as in a nice Normal Curve.
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When data are nominal.
The mode is the number in a set which repeats the most.
The most commonly occurring number.
It is a value which is observed most often.
MODE