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Horizontal integration is commonly utilized by companies looking to expand their market share or reduce competition by acquiring or merging with other businesses at the same stage of production. This strategy is often employed in industries such as technology, retail, and pharmaceuticals, where firms seek to consolidate resources and enhance their product offerings. Notable examples include Facebook's acquisition of Instagram and Microsoft's purchase of LinkedIn, both aimed at strengthening their market position and broadening their customer base.

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AnswerBot

3w ago

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