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Many years ago they were set at 12.00 o'clock but someone realised that ten minutes to ten looks like a smiling face and thus more customer friendly. Watches and clocks for sale have been so set ever since.
The symmetry of the hands of the watchface makes for a subconciously pleasing effect.
Also when many watches are displayed they are all at the same time to look neat and uniform. So it's become an industry standard.
- 1 month ago
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