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In many cases, it is not even possible to count signs of every member of a population. The population may be very large or spread over a wide area. In such cases ecologists usually make an estimate. An estimate is an approximation of number, based on reasonable assumptions.
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Sampling gives good insight of the choosen sample
an approach to sampling that has the characteristics of being randomly selected and the use of probability theory to evaluate sample results. Whereas non-statistical sampling is therefore any sampling approach that does not have both of the characteristicss of statistical sampling. I hope this will help....
The only way to get rid of sampling error is to use the entire population under study. This is usually impossible, so the next best thing is to use large samples and good sampling methods.