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Its steepness is the absolute value of its slope.
Steeper
Demand curves almost always have negative slopes. The Y value being price and the X value being quantity. The higher the price, the more negative the slope. There are very rare conditions where a demand curve could have a positive slope, but its not normally used in business classes.
When the slope of a line reaches zero it then will be parallel to the x or y axes depending if its a positive or a negative slope.
The graph of that function looks like a big letter ' V '. The point of the 'V' is at the origin,the left half has slope = -3, and the right half has slope = 3.