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Victoria's Secret offers multi-million dollar jewel-studded Bras primarily as a marketing strategy to generate buzz and showcase luxury within their brand. These extravagant pieces attract media attention and create a sense of exclusivity, enhancing the brand’s image. While they may not be practical for purchase, they serve to highlight the craftsmanship and artistry of the brand, appealing to consumers' fantasies and desires for luxury. Ultimately, it’s about creating a memorable spectacle that reinforces the brand's identity in the lingerie market.

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4d ago

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