Media messages create the illusion that what is being presented is real.
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Above the line media is traditional mass media formats, such as tv, radio, bilboards and newspapers. Above the line media is much more expensive than below the line media due to its vast size. Therefore, if it the target market is large and difficult to define use above the line media and if the target market is limited and specific use below the line media. Below the line media is essentially nontraditional media, such as blimps, gifts with purchases, leaflets or banners on shopping carts.
The style in which a media institution communicates with it's audience.
B or media uses bn B or media uses bn
Media is just a tool that can go either way. Right now i would say that more evil people are using media than good. it didnt use to be like that, go back in time 40 years and look at media then.