This is applicable to consumer durable products where retail prices are recommended because there is a huge consumer market for such products.
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The term half price may refer to the discount of selling a product. It mean that the specific is selling out at the half the price (50% off) the actual retail price of the product. For example, She had bought the book half price from the Mela.
Cost accounting helps a company know how much an item cost a company. The company can then add the cost they need to make to the product, usually done as a percentage.
A 100% mark up doubles the selling price.
selling price to whole seller.
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