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It is a scale with opposite words at either end. For example, a questionnaire designed to evaluate the attitude of an individual, might include the question 'do you think exercise benefits health?' and have a seven-point scale ranging from 'very beneficial' at one end to 'very harmful' at the other end.

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βˆ™ 16y ago
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βˆ™ 16y ago

An example is warm-------cold standard-------unique dirty--------clean opposites. An example is warm-------cold standard-------unique dirty--------clean opposites.

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Q: Can you cite examples of semantic differential scale?
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