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Well, yes & no... There obviously would be no ad or promotional costs. There would also be no mass-production savings; who would know the products exist?

Additionally you would see a reduction in products/services offered worldwide, meaning less buyer options and less innovation in product development.

Something I find interesting, as someone who's done a lot of advertising, is the "no ad" products. There are two kinds--house brands and "unadvertised" brands like "No-Ad" sunscreen. House brands don't really count as "no ad" products because the store itself advertises. Unadvertised brands rely on what I'll call parasitic advertising. Coppertone spends millions every year to advertise sunscreen. When you go to the store to buy sunscreen, there's some Coppertone for, say, $8 per bottle but there's also No-Ad right next to it for $4. If you're not a brand-loyal customer, you might buy No-Ad instead of Coppertone. OTOH, if there was no such thing as sunscreen and someone decided to sell the first one with no advertising, they'd fail miserably--because no one on Madison Avenue took the time to explain to America why they needed it. Besides, good advertising isn't all that expensive anyway. If you launch a $5 million campaign for a consumer good, and the campaign sells 200 million units of the product this year, the advertising costs 2.5 cents per unit.

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Q: Would products be cheaper if there was no advertising at all?
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