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Advertising frequency refers to the number of times an advertisement is repeated during a given period to promote a product's name, message, and other important information.

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13y ago
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4mo ago

Advertising frequency refers to the number of times an advertisement is shown to a specific audience within a given time period. It is an essential metric in marketing campaigns to determine how often the target audience is exposed to the ad message. A balanced frequency is crucial to maintain brand visibility and engage potential customers without overwhelming or saturating them with the same message.

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Q: How would you define advertising frequency?
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