1 foot = 0.3048 metres
1 foot x 1 foot = 1 square foot = 0.3048 metres x 0.3048 metres = 0.0929 square metres.
Roughly, slightly less than one-tenth.
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1 foot = 0.3048 meters, therefore 1 square foot = 0.30482 square meters. To convert from square meters to square feet, you can divide by this latter number.
You don't convert linear measurement to area measurement, the two are incompatible. You either convert meters to feet, or square meters to square feet. One foot is exactly 0.3048 meters; you can base your calculations on that.
1 square foot is 0.0929 square meters.
To convert square feet to square meters, you need to know that 1 square foot is equal to 0.092903 square meters. Therefore, to convert 12ft x 12ft to square meters, you would multiply 12ft by 12ft to get 144 square feet. Then, you would multiply 144 square feet by 0.092903 to get approximately 13.378 square meters.
1 square foot is 0.09290304 square meters.