12" x 12" signifies a measurement of area. Multiplying 12 by 12 gives you 144, which is the number of square inches. Therefore, it means an area of 144 square inches.
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12x12= = 144
72
12x12
144 square feet
The answer depends on the measurement units used for "12x12": feet, metres, yards or some exotic measure? Without that information the question cannot be answered.