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The whole point of a nominal variable is that is has no numerical value associated with it. With a binary measure you can allocated the values 1 and 0 or +1 and -1 for observations where the attribute is present or absent. If there are more than 2 values that the nominal variable can take then you can allocate any numbers that you want but in all cases the numbers do not have a value: they are simply symbols which can help for sorting and for binary comparisons.

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Q: What is The actual numerical value assigned to nominal level variable?
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