False image appeal is when a viewer is essentially tricked into thinking a product will give you results that you see. An example would be mascara product commercials; most of the time the actors are wearing false eyelashes instead of the mascara being advertised.
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False- The content of a message can appeal to consumers in a number of different ways-rationally, emotionally, and morally. Rational appeal focuses on how the product can benefit the user, or how it is in his or her self-interest to buy it. Emotional appeal uses feelings to motivate customers to buy. A moral appeal is directed at a person's sense of ethics.
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False. They might be parallel, for example
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Counter Example