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Qualifying dimension is those important to include a customer type in a product-market. Meanwhile, determining dimensions are those affect the customer's purchase of a brand in a product-market.

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Q: What is the difference between qualifying dimensions and determining dimensions?
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Difference between qualifying and determining dimensions?

To select the important segmenting dimensions, think about two different typesof dimensions. Qualifying dimensions are those relevant to including a customertype in a product-market. Determining dimensions are those that actually affect thecustomer's purchase of a specific product or brand in a product-market.


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