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Because - just like its rivals (Reebok, Addidas etc) - it wants the 'lions share' of the market. Constantly reminding potential customers of its existence is worth the money if it generates sales and/or persuades people to switch brands.

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10y ago
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farida mpotwa

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4mo ago

Why does Nike spend hundreds of millions of dollars on promoting its brand and logo?

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Q: Why does Nike spend hundred of millions of dollars on promoting its brand and logo?
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