Product knowledge - the ability of a sales-person to give enough information about the item they're selling, with enough conviction to convince the buyer to part with their money !
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Product knowledge refers to having a deep understanding of the features, benefits, and uses of a particular product or products that a company offers. It includes knowing details about how the product works, its specifications, and how it compares to similar products in the market. Having product knowledge is crucial for sales and customer service teams to effectively educate and assist customers.
The "k" in K-Love stands for "knowledge." The name K-Love implies a focus on love for knowledge and learning.
Knowledge of classical conditioning can be useful in creating an advertising campaign by associating positive emotions or experiences with a product or brand. By pairing the product with favorable stimuli, such as attractive imagery or music, advertisers can create a positive association in consumers' minds, leading to increased brand recognition and desirability. Understanding the principles of classical conditioning can help create memorable and effective advertising campaigns that resonate with the target audience.
Being empirical in the pursuit of knowledge means relying on direct observation or experience to gather information and evidence. It involves using data and evidence to formulate and test theories, and placing emphasis on measurable and verifiable results to draw conclusions.
The four types of knowledge about psychology are theoretical knowledge (understanding concepts and principles), empirical knowledge (based on research and observations), practical knowledge (applying psychological concepts in real-life situations), and self-knowledge (understanding one's own thoughts, emotions, and behaviors).
Pre-reading helps us connect new information to what we already know. By activating prior knowledge, we can make predictions, foster understanding, and better comprehend the material being read.