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The term used to describe an infinitely-repeating images such as the Land O'Lakes butter packaging design featuring an Indian maiden is an 'infinite-loop motif' also known as the 'Droste effect'.

The first term is self-explanatory; the second is named for the logo used by the Dutch brand of cocoa powder, Droste, which features an image similar in concept to the Land O'Lakes butter logo.

The infinite-loop motif has long fascinated artists and viewers alike. We know the motif doesn't really keep repeating forever, but the idea that it appears to do so fires our imagination.

A link below gives more information on the Droste effect.

Professor Mandelbrot, the mathematician who died in October 2010, coined the term 'fractal', describing the boundary of the Mandelbrot set named for him: this describes an 'interated function', a mathematical function, an iteration, repeating itself indefinitely. There is an inviting similarity between fractals and the infinite-loop motif, even if viewed solely as an art form.

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Saradaj

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2y ago

The term used to describe an infinitely-repeating image such as the Land O'Lakes butter packaging design featuring an Indian maiden is an 'infinite-loop motif' also known as the 'Droste effect'.

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Q: What is a term for an infinitely repeating image such as the label on land o lakes butter?
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