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If you ask, “Who is the world’s largest B2B portal?” the straight answer is Alibaba. It’s been around for years and connects millions of suppliers and buyers across the globe. Many exporters in India use it to reach buyers in the US, Europe, and Africa without spending huge money on trade fairs.

But here’s what I tell my clients — just being on the biggest site doesn’t mean you’ll get orders every week. Many sellers sign up, put up a few photos, and then wait for magic to happen. It doesn’t work that way. You need to reply fast, update your page, and build trust.

Apart from Alibaba, India has strong local sites too like IndiaMART and TradeIndia. These work well if you want steady domestic leads. And for many small and mid-size suppliers, Pepagora is another option worth trying. Some of my clients who couldn’t stand out on bigger sites got better local orders through Pepagora because there’s less crowd and more serious buyers for niche products.

My advice — don’t put all your hopes on just one site, big or small. Test two or three for a few months. See where you get real calls. Keep your page clean and answer buyers fast — that’s what keeps the enquiries coming in. If you do this right, even a smaller portal can give you steady business.

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Riya Das

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3d ago

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