It is qualitative.
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quantitive
It can be used for either, but it is most commonly used for quantitive.
The quantitative approach
An example of qualitative data is asking a small, select, group of engineering students whether they know how to work an AutoCAD system, then get them to show you. Quantitive is pretty much the opposite, a large group of non-engineering students the same question. The biggest difference is the quality (how informed they are) the group of people questioned are.
qualitative