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Advantages and Disadvantages of primary data are:
Advantages
1. Data is basic
2. Unbiased information
3. Original data
4. Data from the primary market/ population
5. Data direct from the population.
Disadvantages.
1. Large volume of data.
2. Huge volume of population.
3. Time consuming
4. Direct and personal intervention has to be there.
5. Raw data.
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