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Like snowball sampling, network sampling utilizes a "word of mouth" approach of acquiring participants. Those who are originally recruited suggest further participants. This method allows researchers to access populations that are not easily identifiable, are small in number, private, poorly organized or socially marginalized. Examples of such populations would be sexual minorities, drug users, etc.

The advantage of network sampling is that these hard-to-reach populations are penetrated and recruitment is fairly convenient and inexpensive for the researcher. Most research methods experts find that network sampling is just as effective as other, more random methods and rarely leads to validity or reliability errors.

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Q: What is networking sampling?
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