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How are television viewing statistics obtained?

Updated: 8/17/2019
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14y ago

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A sample of people with a demographic representative of the population is selected to provide data, and they either keep a diary of the shows they watch and report them, or they are provided with a device connected to their TV that monitors, records, and reports their television viewing behavior. The rest is basic statistical methods.

http://en.wikipedia.org/wiki/Nielsen_ratings

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Q: How are television viewing statistics obtained?
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