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Suppose you wanted to know the average income in Canada but for your own convenience you decided to ask for income information from people who lived in cities and towns with airports so that you could fly to your destinations. The people in places like these often have higher incomes and would not form a representative sample of the people of Canada. In order to obtain a good estimate of average income you would need to find a way of ensuring that people of all income levels would have known probabilities of appearing in your sample.

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Q: What is a representative sample important in a statistical study?
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