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Because a t-test is designed to measure the difference between means on variables that can be measured (interval data). For example, comparing the difference of height between males and females in centimetres. Qualitative studies are not interval data, but qualitative information is coded and analysed by frequencies - you are not comparing two normally distributed variables that can be measured on a continuous spectrum of measurement.

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Q: Why are statistical procedures such as t-tests and analysis if variances not appropriate for use in qualitative studies?
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