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9 p's of marketing

Updated: 4/28/2022
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To solve Marketing problems use the 9P's of Marketing. The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning

2. People

3. Product

4. Place

5. Price

6. Promotion

7. Partners

8. Presentation

9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society. One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

  • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Larry Steven Londre and Londre Marketing Consultants own a copyright for this concept, the Nine P's/9 P's ©2007, which augments the Marketing Mix and 4P's by the American Marketing Association, Neil Borden and Jerome McCarthy.

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