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What is complementary branding?

Updated: 4/28/2022
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11y ago

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Complementary branding is when two products are marketed or advertised together to suggest use. For example, placing Hershey's Syrup on the outside of the freezer door for Blue Bunny ice cream in the grocery store, or showing Seagram's Gin being mixed with Canada Dry Ginger Ale in a magazine ad.

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