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A sample needs to be random and if not a simple random sample of the whole population then a stratified random sample (there are different ways to stratify). Otherwise the study is a waste of time.

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How to reduce sampling error?

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What random samples does not require a sampling frame?

Random samples that do not require a sampling frame include convenience sampling and snowball sampling. In convenience sampling, researchers select individuals who are easily accessible, while snowball sampling relies on existing study subjects to recruit additional participants, often used in hard-to-reach populations. Both methods do not require a comprehensive list of the entire population, which is a key characteristic of traditional sampling frames.


What is a definition for Methodological Rigor?

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