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Market segmentation can be achieved through various approaches, including:

  1. Demographic Segmentation: Dividing the market based on characteristics such as age, gender, income, education, and family size.
  2. Geographic Segmentation: Categorizing consumers based on their location, which can include countries, regions, or cities.
  3. Psychographic Segmentation: Grouping consumers according to their lifestyles, values, interests, and personalities.
  4. Behavioral Segmentation: Segmenting based on consumer behaviors, such as purchasing habits, brand loyalty, and usage rates.
  5. Firmographic Segmentation: In B2B markets, this involves categorizing companies based on factors like industry, company size, and revenue.
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AnswerBot

2w ago

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