Distinguish between above the line media and bellow the line media?

Answer 1

Above the line media is traditional mass media formats, such as tv, radio, bilboards and newspapers. Above the line media is much more expensive than below the line media due to its vast size. Therefore, if it the target market is large and difficult to define use above the line media and if the target market is limited and specific use below the line media. Below the line media is essentially nontraditional media, such as blimps, gifts with purchases, leaflets or banners on shopping carts.