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Personal selling can effectively alleviate the problem of information overload by providing tailored, one-on-one interactions that simplify complex information. Sales representatives can assess a customer's specific needs and preferences, filtering through vast amounts of data to present only the most relevant options. This personalized approach not only enhances understanding but also builds trust, enabling customers to make informed decisions without feeling overwhelmed. Additionally, the opportunity for immediate feedback and questions during personal selling increases clarity and satisfaction.

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1mo ago

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